Topic 3 Communicating

Being able of properly using communication instruments is an important asset in the job market.

Nowadays mailing services, document sharing, videoconferences and social media management (Facebook, Instagram, Tik Tok, Twitter and Linkedin) are considered basic digital competences that every professional should have.

Some tips to have a proper online communication:

  • Have a good audio and video quality
  • Keep the camera on
  • Be prepared in advance
  • Adapt your language to the context, especially if the communication takes place in written form (e.g. email)

Moreover, communication can be external or internal. Some instruments are useful for the internal one, others for external. These two types of communication are complementary, so they need to work hand in hand.

Internal Communication

Internal communication is information and ideas exchange within the organization itself. In internal communication, messages can be exchanged via messaging apps (WhatsApp or Telegram), e-mail (Gmail, Outlook, Hotmail), intranet, shared files (Google Drive, Dropbox, OneDrive, WeTransfer) or modern employee communication platforms  (Teams, Webex, Skype, Google Suite, Microsoft Suite, Slack).


External Communication

External communication means the exchange of information with people and entities outside the organization. In fact businesses need to reach out to customers, partners, suppliers, government agencies, investors, and other actors.

Organizations communicate with the outside world on a daily basis. Therefore, communication managers play a very important role in every business because they have to organize the strategy and all the communication should reflect the values and the culture of the organization.

External communication can be formal, such as mailing (Gmail, Hotmail, Outlook), communications, announcements, and informal using for example social media.

Moreover, communication needs to be adjusted according to the target group you are referring to.

Image by Muhammad Ribkhan from Pixabay