Activities

What motivations would lead you to create a new business?

What are the main characteristics that you think would help you set up a new business?

What are the main fears you feel/would feel when starting a new business?

There is online a legal format that a new business could follow.

For the financing raised through a bank loan it will be necessary to repay the requested capital and pay a certain interest amount.

Please look around and try to identify an innovative business idea.

A business idea must involve something that has disruptive innovation.

It is possible to create a new business based an idea that only consists of improving an existing product or service.

Generating business ideas is a waste of time and you should move ahead as soon as possible with the creation of the new business.

Generating new ideas is very easy.

It is possible to have an innovative business idea just by changing the marketplace used.

The canvas business model (Canvas Model) integrates, among others, the following dimensions:

Which of the following does not concern the value proposition dimension of the Canvas model:

In the Canvas business model, the network of suppliers and partners who complement each other in helping the company create its value proposition are called:

All business ideas correspond to market opportunities.

SWOT analysis allows to summarize the business strengths and weakness, as well as external opportunities and threats.

Competitors analysis is important is they belong to the surrounding context of the new business.

The macroeconomic context is not relevant for the development of a new business.

The marketing concept implies that organisations to be successful must work to meet the needs of all consumers.

For the development of the business, the market’s stage of development will be of no importance for the businesswoman.

Market analysis aims to:

For a given business, consumers and buyers are always exactly the same person.

Understanding who the key influencers are in a given industry and the attributes they value is important to the success of a new business.

Television advertising will be an especially important communication strategy for a business whose customers are other companies.

Market segmentation makes it easier to identify market opportunities.

The process of dividing the market into meaningful, relatively similar and identifiable segments is called mass marketing.

Please describe how Sharine’s story inspired you.

What do you consider to be the main ingredients of success in Sharine’s story?

Source: www.businessforall.com

What are your plans for the future?

Source: www.businessforall.com

A market segmentation strategy is the process of dividing a large market into smaller markets, or groups of consumers, with similar needs or desires.

Source: www.gettyimages.com

Market segmentation on the basis of age results from the application of criteria: