Module 2: Branding
Unit 1 Design Thinking
Topic 1 What is design thinking and why do we need it?
Topic 2 How to apply design thinking and what type of tools to use
Unit 2 Marketing
Topic 1 Marketing strategies for starting your own business and/or entering the labour market
Topic 2 Marketing skills for starting own business/or entering the labour market
Module 2: Branding
Pamfilie, R. and Croitoru, A.G., 2018. Better brand
management through design thinking. Amfiteatru
Economic, 20(Special no. 12), pp. 1029-1039.
Mauricio Vianna, Why Design Thinking is Integral to Brand Management in 2022, February 2022
What is Design Thinking? The Ultimate Beginners Guide
An Introduction to Design Thinking Process Guide,Hasso Plattner, Institute of Design at Stanford
Gibbons Sarah, Design thinking 101, July 2016
Stevens Emily, What is design thinking and how do we apply it?, January 2020
Activity: Analogous Inspiration
Esposito Emily, 9 Design thinking tools to try with your team August 2018
Canva (2022). Retrieved from:
Doyle, A. (2021). Important Leadership Skills for Workplace Success. Retrieved from:
Ellering, N. (2020). How to Set SMART Marketing Goals You Can Achieve. Retrieved from:
Hemingway (2022). Retrieved from:
Hotjar (2022). Retrieved from:
The Essential Guide to Marketing Strategy.
Kolb, B. (2008). Marketing Research: A Practical Approach. London: Sage.
Kopanakis, J. (2018). 7 Free Digital Marketing Tools Every Startup Should Use. Retrieved from:
Kotler, P. (2000).
, p. 9.
Llewellyn, G. (2020). Critical thinking for the modern marketer. Retrieved from:
Varey, R. J. (2002) Marketing Communication: Principles and Practice. New York: Routledge.
Wang, L. (2011) Setting Marketing Objectives and Strategies. Retrieved from:
The Role and Importance of Communication in Marketing (2020). Retrieved from:
Wikipedia (2022). Google Analytics. Retrieved from:
Wikipedia (2022). Mailchimp. Retrieved from:
Back to Course