Références

Articles

• Pamfilie, R. and Croitoru, A.G., 2018. Better brand
• management through design thinking. Amfiteatru
• Economic, 20(Special no. 12), pp. 1029-1039.
• DOI: 10.24818/EA/2018/S12/1029
• Mauricio Vianna, Why Design Thinking is Integral to Brand Management in 2022, February 2022 https://ceoworld.biz/2022/02/27/why-design-thinking-is-integral-to-brand-managem
• What is Design Thinking? The Ultimate Beginners Guide https://www.workshopper.com/post/guide-to-design-thinking
• An Introduction to Design Thinking Process Guide,Hasso Plattner, Institute of Design at Stanford https://web.stanford.edu/~mshanks/MichaelShanks/files/509554.pdf
• Gibbons Sarah, Design thinking 101, July 2016 https://www.nngroup.com/articles/design-thinking/#:~:text=The%20design%2Dthinking%20framework%20follows,prototype%2C%20test%2C%20and%20implement
• Stevens Emily, What is design thinking and how do we apply it?, January 2020 https://www.invisionapp.com/inside-design/what-is-design-thinking/
• Blog Post
• Activity: Analogous Inspiration https://www.ideou.com/blogs/inspiration/activity-explore-analogous-inspiration
• Esposito Emily, 9 Design thinking tools to try with your team August 2018 https://www.invisionapp.com/inside-design/design-thinking-tools/

• Canva (2022). Retrieved from: https://www.canva.com/about/
• Doyle, A. (2021). Important Leadership Skills for Workplace Success. Retrieved from: https://www.thebalancecareers.com/top-leadership-skills-2063782
• Ellering, N. (2020). How to Set SMART Marketing Goals You Can Achieve. Retrieved from: https://coschedule.com/marketing-strategy/marketing-goals#marketinggoals
• Hemingway (2022). Retrieved from: https://hemingwayapp.com/
• Hotjar (2022). Retrieved from: https://www.hotjar.com/blog/what-is-hotjar/
• Huree. (2021). The Essential Guide to Marketing Strategy. Retrieved from: https://info.hurree.co/en/marketing-strategy-essential-guide#marketingchannels
• Kolb, B. (2008). Marketing Research: A Practical Approach. London: Sage.
• Kopanakis, J. (2018). 7 Free Digital Marketing Tools Every Startup Should Use. Retrieved from: https://www.mentionlytics.com/blog/7-free-digital-marketing-tools-every-startup-should-use/
• Kotler, P. (2000). Marketing Management, p. 9.
• Llewellyn, G. (2020). Critical thinking for the modern marketer. Retrieved from: https://www.smartinsights.com/managing-digital-marketing/personal-career-development/critical-thinking-for-the-modern-marketer/
• Varey, R. J. (2002) Marketing Communication: Principles and Practice. New York: Routledge.
• Wang, L. (2011) Setting Marketing Objectives and Strategies. Retrieved from: https://www.academia.edu/27260548/Setting_Marketing_Objectives_and_Strategies
• The Role and Importance of Communication in Marketing (2020). Retrieved from: https://inkbotdesign.com/communication-in-marketing/#:~:text=On%20the%20whole%2C%20effective%20communication,needs%20has%20never%20been%20easier.
• Wikipedia (2022). Google Analytics. Retrieved from: https://en.wikipedia.org/wiki/Google_Analytics
• Wikipedia (2022). Mailchimp. Retrieved from: https://en.wikipedia.org/wiki/Mailchimp